Services:

01 Brand + Product Strategy Intensive

For: Early-stage founders or small brands needing a clear, strategic roadmap.

What: A focused engagement that defines what you make, who you make it for, and how to position your line. I evaluate your concept or current assortment against market trends, consumer insights, and pricing opportunities, then outline a plan that aligns design, margin, and storytelling.

You’ll receive:

• Category + trend review

• Target customer + positioning framework

• Product line plan + pricing architecture

• Sourcing or vendor strategy outline

Timeline: 2–3 weeks

Format: Fixed-fee project

02 Franctional Merchandising Partner

For: Brands ready to grow but not yet ready to hire a full-time head of merchandising.

What: I act as an embedded extension of your team, guiding seasonal planning, product flow, pricing, and development milestones. This partnership brings seasoned merchandising leadership, so you can focus on creativity and brand building while ensuring commercial alignment.

Support may include:

• Seasonal assortment + SKU planning

• Product development + sourcing management

• Sales tracking and inventory optimization

• Calendar + milestone planning

Timeline: Month-to-Month / On-going

Format: Monthly retainer (customized by scope)

03 Full Scope

For: Founders ready to bring a concept to market.

What: A hands-on, end-to-end partnership that takes your idea from first sketch to launch. I guide the full product lifecycle, including concept, sourcing, development, pricing, and merchandising, to ensure your first delivery meets your creative and financial goals.

Includes:

• Product line plan + design brief

• Factory / vendor sourcing advisory

• Sampling, fit, and cost management

• Launch strategy + merchandising plan

Timeline: Typically 3–6 months

Format: Project + retainer hybrid